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Comparing Homepoint and ARC Realty: Which Real Estate Partner is Right for You?
Trey McMeans
September 11, 2025
Introduction to Both Companies
When choosing a real estate partner, it’s important to understand the strengths of different models. Both Homepoint and ARC Realty are respected companies serving Alabama. Both Homepoint and ARC Realty are respected companies serving Birmingham-area buyers and sellers, but their approaches set them apart.
ARC Realty is well-known as a relationship company rooted in its hometown, with strong community ties and a full-service lineup that includes residential, commercial, and property management. ARC Realty’s deep connections and expertise within the city and its neighborhoods set them apart as trusted, community-centered professionals. Their experienced team takes a collaborative approach to serving clients, ensuring personalized service and support throughout every transaction.
Homepoint was created to make the process of buying and selling simpler, more transparent, and more affordable. With licensed in-house agents and a flat $5,000 fee at closing, Homepoint blends traditional expertise with technology to give clients control, clarity, and meaningful savings.
Personalized Service and Client Focus
ARC Realty emphasizes relationships, building trust one client at a time. Its model reflects a vision of long-term community engagement, where personalized attention is at the center. ARC Realty is committed to understanding and meeting the unique needs of each client, ensuring that every solution is tailored to their specific goals. They are dedicated to providing the highest level of personalized service, setting a standard of excellence in the industry.
Homepoint also delivers personalized service but does so through a modern lens. Clients set the pace of their journey — from scheduling tours online to tracking offers in a dashboard. Behind the scenes, Homepoint agents step in where it matters most: strategy, negotiations, and ensuring a successful closing. The result is support that feels both personal and empowered.
Use of Technology and Market Insights
ARC Realty incorporates industry tools and technologies to guide clients through the process, delivering real-time insights to help with pricing and decision-making. By leveraging accurate real estate data and information, ARC Realty is committed to providing clients with the information they need to make informed decisions based on the latest market trends and MLS listings.
Homepoint takes technology a step further by giving clients direct access. Sellers can start a listing on their own, buyers can self-schedule showings, and both sides can view offers, documents, and updates through the Homepoint platform. Marketing is also fully integrated, with professional photos, floor plans, yard signs, and social media promotion included.
This tech-enabled model reduces the back-and-forth, creates transparency, and allows clients to stay informed every step of the way.
Community Involvement and Company Vision
ARC Realty has built a strong reputation as a community-focused brokerage, actively supporting local initiatives and maintaining a hometown presence. ARC Realty is deeply involved in supporting local communities and organizations, demonstrating a strong commitment to the areas where their clients and agents live. This active involvement has played a significant role in ARC Realty's ongoing success and reputation as a trusted community partner.
Homepoint values its role in the community as well, but its vision extends beyond transactions. By emphasizing education and transparency, Homepoint empowers clients to understand the process and make confident decisions. The model isn’t just about closing deals — it’s about giving people the knowledge and tools they need to succeed in real estate.
Range of Real Estate Services
ARC Realty offers a broad set of services, including residential and commercial sales, property management, and traditional marketing support. They specialize in luxury homes, commercial properties, and investment opportunities, providing tailored services for clients seeking exclusive residences or high-yield assets. ARC Realty has a proven track record of strong performance in serving both residential clients and real estate investors.
Homepoint focuses on residential buying and selling, but with a distinct difference: transparent, predictable pricing and a platform designed to streamline the process. Services include professional marketing, MLS listing, showings with lockbox access, offer management, inspection coordination, and vendor support — all wrapped into the same flat $5,000 fee paid at closing.
This focus means Homepoint can deliver the same professional results clients expect, but with clearer costs and more client control.
Comparison Table of Common Real Estate Offerings
What Matters to You | ARC Realty | Homepoint |
|---|---|---|
Buying or Selling a Home | ✅ Yes | ✅ Yes |
Commercial Properties | ✅ Yes | ❌ No |
Property Management | ✅ Yes | ❌ No |
What You Pay to Sell | Typically a percentage of the home price, usually 2.5%–3% | Flat $5,000, always paid at closing |
What You Pay to Buy | Typically a percentage of the home price, usually 2.5%–3% | Flat $5,000, always paid at closing |
Setting the Right Price | Agents provide market analysis | Agents + built-in pricing tools to guide your strategy |
Marketing Your Home | Yard signs, photos, and online exposure (varies by agent) | Professional photos, floor plan, yard sign, and social media — all included |
How You Access Tools | Agents use standard industry tools to support your process | Consumer dashboard where you can track tours, offers, documents, and updates |
How the Process is Managed | Typically guided by your agent through calls, emails, and in-person help | Software-enabled from start to finish — showings, offers, negotiations, inspections, and closing, with agents stepping in where expertise and strategy matters most |
Client Experience | Community-focused, relationship-driven | Transparent, flexible, and designed to save you money while keeping you in control |
Disclaimer: The information provided in this table, including MLS data and service offerings, is subject to change. Users should verify all details independently, as offerings and data may change without notice. All commissions are negotiable.
Conclusion: Choosing the Best Fit
If you want a brokerage deeply rooted in local community involvement, with a relationship-driven model and a wide range of services including commercial and property management, ARC Realty may be the right fit.
If you prefer a brokerage that delivers the same professional expertise but with transparent pricing, technology that keeps you in control, and a streamlined process designed to save you money and headache, Homepoint could be the better choice.
Introduction to Both Companies
When choosing a real estate partner, it’s important to understand the strengths of different models. Both Homepoint and ARC Realty are respected companies serving Alabama. Both Homepoint and ARC Realty are respected companies serving Birmingham-area buyers and sellers, but their approaches set them apart.
ARC Realty is well-known as a relationship company rooted in its hometown, with strong community ties and a full-service lineup that includes residential, commercial, and property management. ARC Realty’s deep connections and expertise within the city and its neighborhoods set them apart as trusted, community-centered professionals. Their experienced team takes a collaborative approach to serving clients, ensuring personalized service and support throughout every transaction.
Homepoint was created to make the process of buying and selling simpler, more transparent, and more affordable. With licensed in-house agents and a flat $5,000 fee at closing, Homepoint blends traditional expertise with technology to give clients control, clarity, and meaningful savings.
Personalized Service and Client Focus
ARC Realty emphasizes relationships, building trust one client at a time. Its model reflects a vision of long-term community engagement, where personalized attention is at the center. ARC Realty is committed to understanding and meeting the unique needs of each client, ensuring that every solution is tailored to their specific goals. They are dedicated to providing the highest level of personalized service, setting a standard of excellence in the industry.
Homepoint also delivers personalized service but does so through a modern lens. Clients set the pace of their journey — from scheduling tours online to tracking offers in a dashboard. Behind the scenes, Homepoint agents step in where it matters most: strategy, negotiations, and ensuring a successful closing. The result is support that feels both personal and empowered.
Use of Technology and Market Insights
ARC Realty incorporates industry tools and technologies to guide clients through the process, delivering real-time insights to help with pricing and decision-making. By leveraging accurate real estate data and information, ARC Realty is committed to providing clients with the information they need to make informed decisions based on the latest market trends and MLS listings.
Homepoint takes technology a step further by giving clients direct access. Sellers can start a listing on their own, buyers can self-schedule showings, and both sides can view offers, documents, and updates through the Homepoint platform. Marketing is also fully integrated, with professional photos, floor plans, yard signs, and social media promotion included.
This tech-enabled model reduces the back-and-forth, creates transparency, and allows clients to stay informed every step of the way.
Community Involvement and Company Vision
ARC Realty has built a strong reputation as a community-focused brokerage, actively supporting local initiatives and maintaining a hometown presence. ARC Realty is deeply involved in supporting local communities and organizations, demonstrating a strong commitment to the areas where their clients and agents live. This active involvement has played a significant role in ARC Realty's ongoing success and reputation as a trusted community partner.
Homepoint values its role in the community as well, but its vision extends beyond transactions. By emphasizing education and transparency, Homepoint empowers clients to understand the process and make confident decisions. The model isn’t just about closing deals — it’s about giving people the knowledge and tools they need to succeed in real estate.
Range of Real Estate Services
ARC Realty offers a broad set of services, including residential and commercial sales, property management, and traditional marketing support. They specialize in luxury homes, commercial properties, and investment opportunities, providing tailored services for clients seeking exclusive residences or high-yield assets. ARC Realty has a proven track record of strong performance in serving both residential clients and real estate investors.
Homepoint focuses on residential buying and selling, but with a distinct difference: transparent, predictable pricing and a platform designed to streamline the process. Services include professional marketing, MLS listing, showings with lockbox access, offer management, inspection coordination, and vendor support — all wrapped into the same flat $5,000 fee paid at closing.
This focus means Homepoint can deliver the same professional results clients expect, but with clearer costs and more client control.
Comparison Table of Common Real Estate Offerings
What Matters to You | ARC Realty | Homepoint |
|---|---|---|
Buying or Selling a Home | ✅ Yes | ✅ Yes |
Commercial Properties | ✅ Yes | ❌ No |
Property Management | ✅ Yes | ❌ No |
What You Pay to Sell | Typically a percentage of the home price, usually 2.5%–3% | Flat $5,000, always paid at closing |
What You Pay to Buy | Typically a percentage of the home price, usually 2.5%–3% | Flat $5,000, always paid at closing |
Setting the Right Price | Agents provide market analysis | Agents + built-in pricing tools to guide your strategy |
Marketing Your Home | Yard signs, photos, and online exposure (varies by agent) | Professional photos, floor plan, yard sign, and social media — all included |
How You Access Tools | Agents use standard industry tools to support your process | Consumer dashboard where you can track tours, offers, documents, and updates |
How the Process is Managed | Typically guided by your agent through calls, emails, and in-person help | Software-enabled from start to finish — showings, offers, negotiations, inspections, and closing, with agents stepping in where expertise and strategy matters most |
Client Experience | Community-focused, relationship-driven | Transparent, flexible, and designed to save you money while keeping you in control |
Disclaimer: The information provided in this table, including MLS data and service offerings, is subject to change. Users should verify all details independently, as offerings and data may change without notice. All commissions are negotiable.
Conclusion: Choosing the Best Fit
If you want a brokerage deeply rooted in local community involvement, with a relationship-driven model and a wide range of services including commercial and property management, ARC Realty may be the right fit.
If you prefer a brokerage that delivers the same professional expertise but with transparent pricing, technology that keeps you in control, and a streamlined process designed to save you money and headache, Homepoint could be the better choice.